5 Proven Strategies to Boost Engagement on Your Social Media Posts As a Coach

Social media is such a powerful tool to grow your client base, drive traffic to your website and services, as well as reach hundreds of more potential clients. However, many health and fitness coaches struggle to build followership that is engaged, loyal and returning. Let's face it, you can buy followers so your business looks 'popular', but these followers will do absolutely nothing for your brand if they are not engaged. So, in this post, we're going to go over 5 Proven Strategies to Boost Engagement on Your Social Media Posts As a Coach. 

Whether you're a fitness coach, entrepreneur, or influencer, high engagement levels signal to social media algorithms that your content is valuable. This increases your chances of being seen by a broader audience. In this post, we'll dive into five proven strategies that will help you level up your social media engagement and create a thriving online community.

Let’s explore actionable techniques that are both practical and impactful.

Start by defining your audience

You've probably heard this hundreds and hundreds of times before, but you may still either be confused or unable to grasp the concept. Don't worry, you're not alone. The truth is that having a targeted audience means that you are reaching the right people who are interested in your products services. 

Consider this, if you're a health and fitness coach who offers meal plans, workout plans, a variety of cookbooks, blood tests, and other things, your potential audience will be too large and untargeted. When you have so many things to offer, it may look amazing for you, but other people may be getting confused. 

Think about it this way: imagine a person interested in bodybuilding follows your account after seeing an infographic you shared with bodybuilding tips. Later, they come across another post from you, but this time it's about a vegetarian or fat loss diet. This shift in content focus may not align with their interests. As a result, they might unfollow you because your content no longer feels valuable or relevant to them.

This is why you'll often see people follow and unfollow you. And this brings us back to the first proven strategy to boost engagement on your social media posts - recognise which part of the health and fitness industry interests you most and what kind of people you're looking to work with. Then, create products and services for those types of people. 

Start with Eye-Catching Visual

The second proven strategy to boost engagement on your social media posts is by creating eye-catching visuals. In a sea of content, captivating visuals are essential to grabbing your audience's attention. Research shows that posts with visually appealing graphics, videos, or photos receive significantly higher engagement than text-only updates.

Now, let's face it, not everybody is a graphic designer who knows how to create beautiful graphics. The best thing to do this is look at your website or store as well as your logo, and consider how you'd like your brand represented. Some people may want to create something vibrant or minimalistic, and others want to go for something powerful and professional. Whichever way you decide to go, you can use freelancers on Fiverr to get your social media posts designed. Some designers on this entrepreneur marketplace have a true talent, and they can get your social media posts designed in a way that makes your audience resonate with your brand. 

Alternatively, check out our free social media package that you can download here. However, this is just for eBook promotion. 

Craft Compelling Captions with a Call to Action (CTA)

Captions are an opportunity to tell a story, provide value, and directly encourage audience interaction. By including a clear CTA, you prompt your followers to take specific actions, deepening their engagement.

Tips for Success:

• Tell a Story: Use personal anecdotes or relatable experiences to connect emotionally.

• Include CTAs: Phrases like "Comment your thoughts," "Tag a friend," or "Double-tap if you agree" drive participation.

Example Post Idea:

"What’s your favorite pre-workout meal? Drop it in the comments and inspire others!"

Encourage Two-Way Interaction

Building meaningful relationships with your audience fosters loyalty and encourages return interactions. When your audience feels heard and valued, they're more likely to engage consistently.

Tips for Success:

• Respond Personally: Take the time to reply to comments and direct messages to make followers feel acknowledged.

• Host Interactive Sessions: Q&A sessions, polls, and live streams create direct engagement opportunities.

• Interactive Stories: Use Instagram or Facebook stories to run quizzes or polls.

• Host webinars: Use platforms like Demio or Livestorm to host and market your webinars.

Example:

Run a weekly “Ask Me Anything” story session to encourage questions and engagement.

Post Consistently at Optimal Times

Consistency keeps your audience engaged and helps set expectations for new content. Posting at times when your audience is most active maximizes visibility and interaction.

Tips for Success:

• Use Analytics: Platforms like Instagram Insights or Facebook Analytics can help you determine when your audience is online.

• Create a Posting Schedule: Whether daily or a few times a week, maintain regular posting intervals.

• Scheduling Tools: Utilize platforms such as Buffer or Later to automate posts and maintain consistency.

Tools:

Scheduling tools like Buffer, Later, or Hootsuite make it easier to post regularly without overwhelming your daily routine.

Create a content calendar and track the engagement results to identify the best posting times for your audience.

Leverage User-Generated Content (UGC)

UGC showcases real-world experiences with your brand, building trust and authenticity. It also encourages more followers to engage by seeing their content featured.

Tips for Success:

• Client Testimonials: Share success stories from clients to inspire others.

• Transformation Photos: Highlight real-life results achieved through your services or products.

• Branded Hashtags: Create and promote a unique hashtag for followers to use when sharing their experiences.

Example Post Idea:

"Shoutout to [Client Name] for smashing their fitness goals! Keep up the amazing work. #YourBrandHashtag"

Choose a branded hashtag and actively encourage your followers to use it. Feature their contributions on your page.

Summary

By incorporating these five proven strategies—eye-catching visuals, compelling captions, two-way interactions, consistent posting, and user-generated content—you can significantly boost engagement on your social media posts.

Start by experimenting with one strategy this week and track your results. Engagement is about fostering genuine connections, so be patient and consistent.

Looking to streamline your content creation process? Healthresources101 PLR templates offer time-saving solutions for polished, engaging posts tailored for health and fitness coaches. Explore our customizable Canva templates today and elevate your social media game.